With the vision of an artist and the mind of a strategist, I find great joy in helping others tell their story in compelling and memorable ways that make a difference and advance their cause.
From a two person shop in the predigital era to leading global teams in Fortune 500 company, I've helped start ups, CEOs and everyone in between solve their unique challenges.
Every challenge is unique and should be treated as such. It starts with a shared understanding of the task at hand and what success will look like. Ask good questions and listen intently.
COMMSCOPE BRAND UPDATE
Following a series of acquisitions, I worked closely with external resource to develop this comprehensive brand refresh repositioning CommScope and differentiating from it's competitors. The vibrant design system with it's colorful palette and iconic ribbon were intentionally chosen to modernize the brand and empower the growth strategy.
Brand consultant: MBLM
PRODUCT & SOLUTION IDENTITIES
These brand identities are extensions of the design system's vibrant palette and typography.
NOVUX and Constellation: Wild Onion Design
CORPORATE PROGRAM IDENTITIES
Unique visual identities were also created for public-facing corporate initiatives as well.
BRAND TRANSITIONS
Transitioning brands following acquisitions is tricky business. Here we applied all 3 identities and adopted the familiar color palette of ARRIS and RUCKUS combined with forward-looking messaging that was used consistently during the transition.
RUCKUS BRAND EVOLUTION
Updating a brands identity can energize both marketing materials and the business itself. RUCKUS is a great example of both. The objective here was to shift to a purpose-driven brand. The dog graphic symbolizes that intent with it's sturdy body and forward lean. The bark graphic symbolizes wireless connectivity.
BUILDING A VERSATILE DESIGN SYSTEM
Building a robust design system and formulating comprehensive usage guidance is key to a successful brand launch.
NASCAR BRANDING
Had some fun applying the updated CommScope brand to Daniel Suarez car and trailer
...and the drivers suit as well.
EVENT BRANDING
The dynamic ribbon combined with minimalist stand architecture and furniture make a bold statement at Mobile World Congress in Spain.
FACILITY BRANDING
The combination of color and graphics make a bold entrance in the lobby of the Goa facility in India.
INNOVATION CENTER
The large interactive kiosks and presentation stage represent the colorful design system well in the Innovation Center in Minnesota. Facilities branding requires additional nuances, like lighting and textures, be established to ensure consistent application.
FLEET BRANDING
Bold color and angular graphic adds some zip to the CommScope fleet.
I work closely with web developers to ensure updated design proposals will work well within the existing web structure. Working outside of the web production environment enables many different options to be developed, presented and modified quickly. Once layouts are approved, the image sections can be output separately for web production.
Whether it's a keynote speech, a customer presentation or the proverbial on-the-spot elevator pitch, this is your opportunity to shift opinion. Pivot from unaware to informed, from uninterested to intrigued or even just from no to maybe. Discover your value wedge, establish your story and know how to tell it. Statistics say today's audience will remember only 10% of what you tell them tomorrow, and that's if you do your job well.
What do you want them to remember?
Together, we'll explore options and make intentional choices that create differentiation using a compelling combination of storytelling and graphics.